Case studies

DTC lifestyle apparel brand

From 6-figure DTC brand sending from Gmail to 7-figure DTC brand running on a foundational email system — in 9 months

10% → 51%

email's share of total business revenue (audit to peak month)

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Mid-7-figure Texas apparel brand

$104k in campaign revenue across 6 months at 73% open rates

73.2%

average campaign open rate across 59 campaigns (Nov 2025 – Apr 2026)

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7-figure gymwear brand

$3,000/month off Klaviyo and 34% more flow revenue — without growing the list

$3,010

Klaviyo savings per month (December + March combined)

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7-Figure lifestyle apparel brand

Turned email into a stable revenue channel across 12 months of seasonality

+62%

year-over-year email revenue (Aug 2024 vs Aug 2023, per Klaviyo)

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7-figure coastal apparel brand

19,887 in-store emails captured and 100+ five-star reviews driven

19,887

new email subscribers captured in-store over 12 months

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6-figure lifestyle apparel brand

Cleaned the list, cut Klaviyo costs, and moved email from 8% to ~22% of revenue

8% → ~22%

email's share of total business revenue (audit to stabilized range)

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