When I do an audit I don't just point out what's wrong. Anyone can compare metrics to benchmarks and identify the underperforming ones.
Instead I try to identify the issues, what's causing them, how they could be fixed, and what the benefit would be. I walk the brand owner through the process step-by-step, answering any questions along the way.
I give them everything they need to fix their issues as quickly and efficiently as possible. This might seem like I'm giving away all my "secrets" — but I'm not worried.
Most brand owners don't suffer from a lack of knowledge. They suffer from a lack of time. And that's where I come in.
The real benefit for most brands I work with is the consistent, long-term implementation of solid fundamentals. Anyone can send a solid campaign every now and then. The real power is in sending several every week.