Founders with small lists often think they should wait to start emailing.
I hear it a lot: "We only have 600–700 subscribers… does it even matter yet?"
It matters more than people realize.
When a list sits untouched for months, it starts to atrophy. People forget who you are. Engagement drops. And from a technical standpoint, Gmail starts treating you like a cold sender.
Even if the list is tiny, consistent emailing keeps it warm. It builds familiarity, keeps deliverability strong, and gives you real data on how people respond. It also makes every new subscriber more valuable because they're entering a list that's already active.
You don't need three campaigns a week. But you do need regular touchpoints — especially when you're early and every customer counts.
If your list is small right now, how consistently are you actually emailing them?